You can set 4 different non mutually exclusive objectives. We however recommend to focus on a single goal for each campaign.

  1. Click a link: Your campaign will stop as soon as your prospect clicks the link you want to redirect them to.
  2. Reply: Once your prospect replies, the campaign stops, and you take over!
  3. Convert: The campaign ends when your prospect completes a certain action on your website/landing page. You can track those actions with a tracking pixel by using the code located in your Company Settings. You can also manually mark as prospect as converted from their individual profile (which you can access by clicking on their name in the list).
  4. Qualify: This depends on your way to define qualification. When you deem a prospect qualified, you can -manually only- mark them as qualified on their individual profile.
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