You can never ensure a 0% bounce rate, but there's a lot you can do to prevent your emails from bouncing back and improve your deliverability as a whole. Because yes, email deliverability is really important.
We highly recommend you take these technical but necessary steps before launching your workflows:
Configure a CNAME for click tracking (only for account administrators): By configuring a subdomain for click tracking, you don't have to share a common tracking IP whose reputation might have been harmed by other, less careful users.
Configuring your DKIM and SPF records to authenticate yourself as the owner of the domain name you send emails from.
Find more tips in our blog article: