A bounce event will be recorded by Prospect.io when an email cannot be delivered. Emails can bounce for various reasons. Depending on whether or not this bounce is expected to be permanent, we speak of a hard or soft bounce.
Why bounces are important?
A high bounce rate is bad for your domain name's reputation. A bad reputation means you'll get blocked by Email Service Providers (ESPs) and your emails will end up in your prospects' SPAM folder. It's important to keep your bounce rate as low as possible.
A hard bounce can happen, for instance, when the prospect's email address is invalid. The hard bounce is due to a permanent failure.
A soft bounce occurs when the recipient's mailbox is full or the mail server is temporarily unavailable.
Find tips on how to lower your bounce rate in our blog article:
Automatically exclude prospect on hard bounce
You can choose to automatically exclude the prospect when an email hard bounces:
Navigate to the Settings > Emails > Bounces & Out-of-offcie Replies page.
Activate the Add to exclusion list on hard bounce option.
Automatically remove hard bounced prospects from workflows
You can add an exit rule to your workflow to automatically remove prospects from the flow if an email to them hard bounced.
Open the workflow settings tab
Add the hard bounce option to the Exit strategy.