A bounce event will be recorded by Prospect.io when an email cannot be delivered. Emails can bounce for various reasons. Depending upon whether or not this bounce is expected to be permanent, we speak of a hard or soft bounce.

Why bounces are important?

A high bounce rate is bad your for domain name's reputation. A bad reputation means you'll get blocked by Email Service Providers (ESPs) and your emails will end up in your prospects SPAM folders. It's important to keep your bounce rate as low as possible.

Hard bounce

A hard bounce can happen, for instance, when the prospect's email address is invalid. The hard bounce is due to a permanent failure.

If the email was sent from a drip campaign, a hard bounce will automatically stop the campaign for the bounced prospect. 

Automatically archive prospect on hard bounce

You can choose to automatically archive the prospect when an email hard bounces:

  1. Navigate to the Bounces & Automatic Replies settings page
  2. Activate the option Automatically archive prospect on hard bounce

Soft bounce

A soft bounce occurs when the recipient's mailbox is full or the mail server is temporarily unavailable.

If the email was sent from a drip campaign, the soft bounce will be recorded and the prospect will be removed from the campaign. 

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