There can be a few reasons why your emails are not being sent after adding prospects to an automation:
Automation is Off
If you automation status if Off, emails will not be sent. To check the status of the automation, look under the Status column on the Automations page:
After adding prospects to an automation, it can take up to 15 minutes for the first email to be sent. This is the time required for our servers to process your email.
In some cases, it may take a bit longer, for example when our servers are being heavily solicited.
Sending address is in error
After adding prospects to an automation, we'll start sending emails with the selected sending address. If there is an issue with this sending address – for example, if you changed your Google password – then the email step is will not be processed.
You'll need to reconnect your sending address to send the email.
Note: You'll get a notification email when a sending address is in error.
The sending window
In each automation settings, you can select the time frame for the emails to be sent out. Our system will automatically send emails at any time between the given hours.
You reached the daily sending limit of your sending address
To protect your email account, every sending address has a daily limit. If you reach the limit, your emails will automatically be scheduled for the next available day.
We automatically put a 30-second delay between each email sent using a sending address. This is a security measure to avoid your account being marked as spam.
If you scheduled a lot of emails on a given day, the last ones in the queue might be sent after a few hours because of the delay between emails.
Temporary error on email server
Sometimes the email server (Google, Outlook, your SMTP server) can be temporarily in error. When that happens, we'll retry sending your email until the server successfully replies. This can add delay to sending your emails.