Prospect.io allows you to measure up to 5 different metrics:
- Opens: Do prospects open my emails?
- Clicks: Do prospects click on the link I send them?
Note: Learn more on the technical aspects of click tracking.
- Replies: Do prospects reply to my emails?
- Conversion: Do prospects complete the action prompted in the email?
Note: Learn more on the technical aspects of conversion tracking.
- Qualifications: Do prospects react in a way that shows interest in my product?
Note: Learn more on how to track qualification on Prospect.io.