The term conversion usually describes an action completed by a prospect on your website, such as a registration, a subscription, a purchase or downloading a specific item.
Prospect.io allows you to track those actions so you can measure the results of your campaigns.
In order to do that, you need to copy the code that you can find at the bottom of the Tracking page. This code will insert a pixel on a certain page and warn you when that pixel is effectively loaded.
This is why we recommend placing that code on a "Registration completed" or "Thank you for subscribing" page, as this will notify you that the action has been accomplished by your prospect.