The possibility to add an unsubscribe link is very often requested but we intentionally decided not to include it in our product.
For two main reasons:
- Every email you send with Prospect.io is a personal email sent from your personal mailbox. Prospect.io simply automates it. You wouldn't put an unsubscribe link in a personal email. Prospect.io is not an email marketing service and nowadays, cold marketing emails are literally the definition of spam.
- It would signal to your prospects that you're reaching out through an automated solution. Usually, this dramatically affects response rates.
From a legal stand point: you must always allow your prospect to opt out but it doesn’t need to be through a link. It needs to be clear and when your recipients request to be unsubscribed, you must comply. This is something you need to do manually by archiving them on Prospect.io.
We have 2 pieces of advice as an alternative to unsubscribe links:
- PS in your signature: we recommend you adding a PS to your signature or a friendly mention in the content of your emails, inviting anyone not interested and wanting to opt out to let you know about it.
- Set your Goal: Prospect.io will automatically stop campaigns for prospects who reply (if that is the goal you set); you just have to archive the ones who ask to be unsubscribed in order to ensure they are never contacted again.
Adding an unsubscribe link to a sales prospecting email would simply not be relevant.
> opt out > exit